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  • Planning a consensus-based publication? Do’s and don’ts

    In the last year or two, I have had several projects on manuscripts based on consensus statements. It has become very common to see advisory board meetings being conducted to arrive at a consensus on a particular disease diagnosis/ treatment/ challenges with the final objective being a manuscript publication. However, few of these manuscripts get…

  • MedicoMindsPro Newsletters

    Digital marketing in pharma and medical devices- old wine in a new bottle? Did the title of this article shock you? Perhaps, you would have thought I must be out of my mind to even question something like the importance of digital marketing in today’s era, when the entire world, in every business, is pumping…