Explore practical resources on manuscript writing and publications, medico-marketing strategy, brand positioning, digital and omnichannel marketing, HCP/KOL engagement, scientific content development, CMEs, in-clinic communication, and sales training.
These articles and examples offer insights into translating medical evidence into effective scientific communication, stronger brand strategy, and meaningful HCP engagement.
01 ✍️ Manuscript Writing
Secrets of a successful manuscript publication
Writing a case-study manuscript
Writing an expert opinion article
Writing a narrative review article and getting it published
Writing an interesting Introduction section for a manuscript
Planning a consensus-based publication? Do’s and don’ts
How to decide on the type of article for publication
The right approach in arriving at a consensus using the Delphi process
Incorporating evidence grading and strength of recommendation in consensus manuscripts
02 📊 Medico-marketing strategy
Creating a medico-marketing strategy
Creating a medico-marketing strategy for a product basket of a single therapy area
Planning your healthcare brand communication inputs- what formats work best and when?
Integrated communication planning
Reading between the lines to find scientific evidence against competitors
Customer segmentation and customer profiling: same or different, who should do it?
Content marketing strategies for pharma and medical devices
Understanding the patient journey as a marketing tool
Leveraging communication touchpoints with HCPs and patients along the patient journey
Creating a scientific brand plan taking metformin as an example
A free downloadable template for a scientific marketing plan
What types of meta-analyses SHOULD NOT be used as scientific evidence?
03 🎯 Brand positioning
04 📱 Digital and Omnichannel marketing
05 🤝 HCP/KOL engagement
06 📑 Scientific content for medical/ marketing teams
Planning your healthcare brand communication inputs- what formats work best and when?
Creating a scientific newsletter series for pharma/medical devices marketing
How to add more value to scientific webinars and derive more value in return
How to simplify product and scientific training for sales reps
Patient profile cards/personas
White paper: what is it and how can it be made insightful
Digital marketing in pharma and medical devices- old wine in a new bottle?
Scientific writing for a journal publication vs writing for a media campaign
What types of meta-analyses SHOULD NOT be used as scientific evidence?