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How to decide on the type of article for publication
An important HCP engagement strategy for pharma and medical devices marketers is publications. While most people in marketing and medical affairs are familiar with the two most common article types- original article and review article, I have often seen confusion and lack of clarity or knowledge about other types and what to choose when. As…
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Planning a consensus-based publication? Do’s and don’ts
In the last year or two, I have had several projects on manuscripts based on consensus statements. It has become very common to see advisory board meetings being conducted to arrive at a consensus on a particular disease diagnosis/ treatment/ challenges with the final objective being a manuscript publication. However, few of these manuscripts get…
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MedicoMindsPro Newsletters
Digital marketing in pharma and medical devices- old wine in a new bottle? Did the title of this article shock you? Perhaps, you would have thought I must be out of my mind to even question something like the importance of digital marketing in today’s era, when the entire world, in every business, is pumping…