MedicoMindsPro

Do you still rely only on data to convey the safety of your brand?

In pharma, when we try to indicate that a drug is safe, we often follow a standard checklist e.g., “well tolerated,” “manageable,” “favorable profile.” But visually, we rarely show it.

Safety is not just a data point; it is a perception. We often describe drugs as “potent yet safe.” But those words fail to create an impact. Data is important; however, it alone cannot build the brand perception.

Safety is also an emotional concern. A visual metaphor can appeal to the emotions.

Most people don’t form opinions about a brand by reading every word.
They feel something first.

A single image can quietly answer questions like: Is this strong? Is this safe? Can I trust it?

Visuals work faster than text. They create an instant impression. If a brand consistently uses imagery that conveys certain qualities or characteristics, people begin to associate those qualities with the brand itself.

Every visual aid showing a smiling/happy/strong/ running person fails to create an impact because it has become too generic. The mind fails to register it. Try to convey your brand qualities through visual metaphors that stay in the mind

For example, in the visual above, the elephant represents strength, scale, and biological impact. The butterfly represents delicacy, precision, and safety. Strong, Controlled, Safe even at higher strength.

Branding is all about PERCEPTION!