While medical affairs and marketing often strive to collaborate with KOLs for publication of review articles as a relationship-building activity, the challenges associated with the publication of a narrative review article (read them here https://medicomindspro.com/reputed-journals-with-high-impact-factor-do-not-want-narrative-review-articles/) make it a long-drawn-out process that defeats the objective. Besides, if there is more than one author involved, the process becomes even longer.
Instead, collaborating with KOLs for a case report publication might be more impactful and take a shorter time. The reasons are as below:
1️⃣ Journals are more open to accepting unique and difficult-to-treat cases.
2️⃣ Case reports always reflect real-world scenarios, and readers (fellow clinicians) relate more to them.
3️⃣ There is no risk of bias as the case reflects how a patient was actually treated
4️⃣ Case reports take less time to write and read too. Clinicians might not be interested in reading studies and review articles, but they are usually interested in case reports because the learning can be readily implemented in clinical practice.
5️⃣ Journals may not accept review articles written by a single author, but a case report written by a single author is acceptable.
6️⃣ For the author, it is a matter of prestige to have his/her case published in a reputed journal with he/she being the sole author.
I don’t know why teams focus less on case reports when they make plans for KOL partnerships. Perhaps, there is a fear whether anyone will be able to understand the clinical depth of the case and write it to the KOL’s satisfaction. But I think anyone who understands clinical medicine and knows what questions to ask the author to build the case will be able to do justice.
Here is what goes into writing a good case report https://medicomindspro.com/case-study-manuscript/
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