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The right approach in arriving at a consensus using the Delphi process
It is very common in the pharmaceutical and medical devices industry to convene expert meetings to arrive at and publish an expert consensus around the diagnosis and/or treatment of a disease condition. The objective is to create greater awareness among the medical fraternity about the condition and expert guidance in managing it. Another objective is…
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Leveraging communication touchpoints with HCPs and patients along the patient journey
The concept of the patient journey encompasses the full spectrum of experiences and interactions that a person undergoes from the onset of symptoms to the cure of their condition or ongoing long-term treatment, sometimes for life. This journey is multifaceted and includes not only diagnosis and treatment, but also the emotional, psychological, and social dimensions…
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How to create an Omnichannel marketing plan in pharma and medical devices
Creating an omnichannel marketing plan in the pharma or medical devices industry involves an amalgamation of different communication and marketing channels that can finally deliver a seamless and consistent experience to the target audience (healthcare professionals and patients). Before starting work on the plan, here is a list of information you should collate Digital channels…
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Creating a scientific brand plan taking metformin as an example
As we know, in healthcare, while the marketing team works on budgets, expenses, topline, bottom line, events, campaigns, sales force, etc. the scientific plan is the responsibility of medical affairs. Needless to say, both teams work together because a brand plan cannot be created in silos if it has to succeed. Being a medical affairs…
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Scientific writing for a journal publication vs writing for a media campaign
In the healthcare industry where there are strict laws about brand advertising, media campaigns without branding are often used for marketing. The objective is to create awareness so that people ask their doctors about a particular disease or preventive or treatment options for a particular condition. These campaigns could include ads or scientific articles, which…
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How to plan and structure an advisory board meeting to arrive at consensus recommendations (Delphi method)
I received a lot of positive feedback about my blog titled, ‘Planning a consensus-based publication? Do’s and don’ts.’ Those who haven’t read it, can access it here https://medicomindspro.com/2023/12/28/planning-a-consensus-based-publication-dos-and-donts/ Hence, I thought of this follow-up edition to explain the step-wise approach toward planning an advisory board meeting to arrive at consensus recommendations around a topic. Please…
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How to decide on the type of article for publication
An important HCP engagement strategy for pharma and medical devices marketers is publications. While most people in marketing and medical affairs are familiar with the two most common article types- original article and review article, I have often seen confusion and lack of clarity or knowledge about other types and what to choose when. As…
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