Manuscript Writing
Secrets of a successful manuscript publication
Writing a case-study manuscript
Writing an expert opinion article
Writing a narrative review article and getting it published
Writing an interesting Introduction section for a manuscript
How to select a target journal for publishing?
Planning a consensus-based publication? Do’s and don’ts
How to decide on the type of article for publication
The right approach in arriving at a consensus using the Delphi process
Incorporating evidence grading and strength of recommendation in consensus manuscripts
Medico-Marketing Strategy
Creating a medico-marketing strategy
Creating a medico-marketing strategy for a product basket of a single therapy area
Planning your healthcare brand communication inputs- what formats work best and when?
Customer segmentation and customer profiling: same or different, who should do it?
Reading between the lines to find scientific evidence against competitors
Content marketing strategies for pharma and medical devices
Understanding the patient journey as a marketing tool
Leveraging communication touchpoints with HCPs and patients along the patient journey
Creating a scientific brand plan taking metformin as an example
A free downloadable template for a scientific marketing plan
What types of meta-analyses SHOULD NOT be used as scientific evidence?
Creating a brand persona when launching a branded generic: a case of ARNI
Recreating a brand positioning through a patient persona: an interesting case of a rivaroxaban brand
Digital and Omnichannel marketing
Digital marketing in pharma and medical devices- old wine in a new bottle?
How to create an Omnichannel marketing plan in pharma and medical devices
HCP/KOL engagement
How to draw HCPs’ interest in your in-clinic communication
Planning your healthcare brand communication inputs- what formats work best and when?
Interviewing HCPs (Doctors) and planning a survey-based manuscript
How to add more value to scientific webinars and derive more value in return
Digital marketing in pharma and medical devices- old wine in a new bottle?
International congress coverage
Why it might may not be a good idea to focus on publication of narrative reviews for KOL engagement
Why choose case report/case series publication for KOL engagement
Scientific content for medical/marketing teams
Planning your healthcare brand communication inputs- what formats work best and when?
Creating a scientific newsletter series for pharma/medical devices marketing
How to add more value to scientific webinars and derive more value in return
How to simplify product and scientific training for sales reps
Monthly graphical abstract book for HCPs
Patient profile cards/personas
International congress coverage
White paper: what is it and how can it be made insightful
Digital marketing in pharma and medical devices- old wine in a new bottle?
Scientific writing for a journal publication vs writing for a media campaign
What types of meta-analyses SHOULD NOT be used as scientific evidence?
CMEs
Speaking at CMEs as a medical affairs professional
Creating a slide deck for a CME vs creating one for an advisory board
When creating slides for a case-based CME, think like a clinician
Story flow for a CME on critical evaluation of international guidelines for a disease condition
In-clinic inputs
Planning your healthcare brand communication inputs- what formats work best and when?
Creating a scientific newsletter series for pharma/medical devices marketing
Leave-behind literature (LBL)- for the sales rep or for the HCP?
Monthly graphical abstract book for HCPs
Patient profile cards/personas
MedicoMindsPro 